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22-month-old with Down syndrome becomes new star of Amazon campaign

Posted on December 23, 2019 By admin No Comments on 22-month-old with Down syndrome becomes new star of Amazon campaign
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Though vast steps of improvement have been made in the recent past, I think we can all agree that people with disabilities deserve more representation in the mainstream media.

It doesn’t matter if that’s through the medium of film or TV, or simply ad campaigns designed to sell a product: we need to be better.

Which is why stories like this one fill me with hope for the future. It concerns little Rio Williams, a toddler with Down syndrome who is quickly becoming a star.

View this post on Instagram

Our little pudsey 🐻 Please donate #childreninneed #pudseybear . . . . . @zebedee_management @wcatcharity_official #pudsey #bbcchildreninneed #bbc #charity #downsyndromeawareness #dontdismyability #homiewithanextrachromie #advocatelikeamother #cutekid #mybear #babybear #ig_toddler #babymodel #kidsofinstagram #parenthood #zebedeemanagement #wouldntchangeathing #babymodel #babiesofinsta #teamzebedee

A post shared by Life with the warRIOrπŸ‘ΆπŸ½ (@downwithrio) on Nov 15, 2019 at 11:42am PST

Williams was chosen as the main man in one of Amazon’s most recent ad campaigns. At just 22 months old, he’s already stealing hearts the world over.

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Glue Ear…….it sounds so disgusting!!! Rio literally got discharged from ENT regarding his trachea and now has been referred back to them regarding his Glue ear! They were free of us for a few weeks at least! Anyone have any experience or advice about it? I try not to ask Dr Google these things anymore, he stresses me out! πŸ‘‚πŸ½ πŸ‘‚πŸ½ πŸ‘‚πŸ½ πŸ‘‚πŸ½ #audiology #glueear #hearingtest #warRIOr #homiewithanextrachromie #nothingdownaboutit #downsyndromeawareness #dontdismyability #downsyndromeadvocate #advocatelikeamother #specialneedsmum #drgoogle #mummydiaries #ig_motherhood #ourjourney #t21 #leavenoonebehind #ig_toddler #mumshelpingmums #downsyndrome #upsyndrome #morealikethandifferent #theluckyfew #toddlerlife #toddlermodel

A post shared by Life with the warRIOrπŸ‘ΆπŸ½ (@downwithrio) on Nov 23, 2019 at 12:42pm PST

As per the Daily Mail, Rio’s modeling career took off after he featured as part of an ad campaign for Primark earlier this year. Despite having breathing difficulties, as well as a perforated bowel, Rio’s confidence is remarkable. He’s been defying the odds since he was born, and we couldn’t be happier for him.

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Check out our little superstar on the @bbcsouthnews today as we talk about the amazing Cots for Tots house and our time in the NICU of St Micheals Hospital. @thegrandappeal #famousbaby #bbc #tvstar #localnews #nicubaby #nicubabies #thegrandappeal #charitywork #givingback #bristolchildrenshospital #modellife #downsyndromearocks #downsyndromeawareness #downwithrio #warRIOr #homiewithanextrachromie #nothingdownaboutit #downsyndromeawareness #dontdismyability #localceleb #superstar #superbaby #ig_baby #ig_toddler #kidlife #chdwarrior #teamzebedee @wcat_charity @zebedee_management

A post shared by Life with the warRIOrπŸ‘ΆπŸ½ (@downwithrio) on Oct 25, 2019 at 6:02am PDT

Encouraged by his natural flare, Rio’s mom signed him up to a modeling agency named Zebedee Management. She posts regular updates about him on his Instagram page, so that followers can see his incredible journey as it happens.

“We are all so proud of Rio,” his mom said in an interview.

“It’s wonderful to see children with disabilities being represented in mainstream advertising. Hopefully, Rio is helping to show other children that regardless of ability, all children are beautiful and can achieve amazing things.”

I agree with Rio’s mother! All children are beautiful and have the potential to achieve amazing things.

Share this article if you think Rio is a wonderful young boy who has a bright future ahead of him.

The post 22-month-old with Down syndrome becomes new star of Amazon campaign appeared first on Newsner English.



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